Driving Co-Created Value Through Local Tourism Srvice Systems (LTSS) in Tourism Sector

Purpose – Our purpose is to qualify Local Tourism Area (LTA) as Local Tourism Service System (LTSS), glocal network for value co-creation and equifinality for stakeholders. We identify the conditions and the critical aspects useful for the start-up and the development of a network characterized by a strong international competitiveness. Methodology/approach – Our methodology integrates Service Science Management and Engineering and Viable Systems Approach. SSME is useful for qualifying a Service System; VSA is helpful to interpret tourism territories as Systems. SSME&VSA highlights Structural Variety and Systems Relationship that qualify a LTSS as a long lasting network. Findings – This work provides a general cognitive scheme useful for interpreting LTA as LTSS. So, we can consider a new managing perspective and new ways for developing local service systems according to a governance process based on information sharing, consonance of interpretative patterns and resonance of value categories. Practical implications – Our perspective induces new way of thinking about local systems: territory is not a simply “product” - as static views suggest - but a “service” according to a dynamic view. So, we can see how government guides the development of LTS ensuring distinctive brand destination and place reputation in tourism market. Originality/value – Our paper offers a schema for directing decision makers according to LTA as a LTSS. In the next future, the qualification of the LTSS could be useful to generate a method for measuring the drivers of our model, according to the harmonization among the different governance and the improving reputation of entire service