The Naples Forum on Service is a biennial research conference held for the first time in 2009 and for the fourth time planned from June 9 to 12, 2015, organized in charming venues of the Neapolitan gulf, in Italy. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look for updates at http://www.naplesforumonservice.it). The environment, the organization and forum settings have been designed to favor co-creation and to foster concrete debate upon service advances in a rigorous but creative manner. The Naples Forum on Service spirit has been granted attention worldwide and the forum discussions as well as publications have a clear direction in the integration of the scientific background of the forum that we believe to be the most promising for future research. In this perspective the Naples Forum on Service is a conference strongly focused to radical research advances, looking for a revival of our disciplines. In the development of service research we have discerned three paradigms (Gummesson, 2012): Paradigm 1 (pre-1970s) where service was not at all on the agenda in marketing and management research and education. Paradigm 2 (1970s-2000s) when service research grew exponentially with seminal contributions from northern Europe, France, UK, USA and other countries with goods/services differences in the center but lacking syntheses and unifying theory. Paradigm 3 (2000s-) when service research moved its focus from differences to commonalities and interdependencies between goods and services. It also moved from the supplier value chain to the value network of all stakeholders (“balanced centricity”) and service (in the singular) became the output irrespective of input (Vargo and Lusch, 2008). The roles of suppliers and customers have also changed through the recognition of co-creation of value (Payne et al., 2008; Pels et al., 2012) with resource integration through actor-to-actor interactions (A2A) (Gummesson and Polese, 2009; Gummesson and Mele, 2010). In the core of Paradigm 3 is the recognition of complexity characterizing every Service System (Barile et al., 2012), suggesting the adoption of a systemic perspective of service exchange (Mele et al., 2010; Ng et al., 2012)
Editorial “The 2013 Naples Forum on Service and its efforts to advance service theory and practice”
POLESE, Francesco;
2015-01-01
Abstract
The Naples Forum on Service is a biennial research conference held for the first time in 2009 and for the fourth time planned from June 9 to 12, 2015, organized in charming venues of the Neapolitan gulf, in Italy. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look for updates at http://www.naplesforumonservice.it). The environment, the organization and forum settings have been designed to favor co-creation and to foster concrete debate upon service advances in a rigorous but creative manner. The Naples Forum on Service spirit has been granted attention worldwide and the forum discussions as well as publications have a clear direction in the integration of the scientific background of the forum that we believe to be the most promising for future research. In this perspective the Naples Forum on Service is a conference strongly focused to radical research advances, looking for a revival of our disciplines. In the development of service research we have discerned three paradigms (Gummesson, 2012): Paradigm 1 (pre-1970s) where service was not at all on the agenda in marketing and management research and education. Paradigm 2 (1970s-2000s) when service research grew exponentially with seminal contributions from northern Europe, France, UK, USA and other countries with goods/services differences in the center but lacking syntheses and unifying theory. Paradigm 3 (2000s-) when service research moved its focus from differences to commonalities and interdependencies between goods and services. It also moved from the supplier value chain to the value network of all stakeholders (“balanced centricity”) and service (in the singular) became the output irrespective of input (Vargo and Lusch, 2008). The roles of suppliers and customers have also changed through the recognition of co-creation of value (Payne et al., 2008; Pels et al., 2012) with resource integration through actor-to-actor interactions (A2A) (Gummesson and Polese, 2009; Gummesson and Mele, 2010). In the core of Paradigm 3 is the recognition of complexity characterizing every Service System (Barile et al., 2012), suggesting the adoption of a systemic perspective of service exchange (Mele et al., 2010; Ng et al., 2012)I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
