The Naples Forum on Service took place for the third time last June 2013 on the island of Ischia, Italy, a charming venue with hot springs and spas, gathering about 150 participants from 25 countries. Despite the attracting environment, the island beauty was far away from participants priorities, since the interactive format of the Forum once again confirmed vivid research discussion and informal debates trying to trace future avenues for service research and marketing (look for updates on www.naplesforumonservice.it). The Naples Forum on Service is strongly focused on radical research advances, looking for a revival of our disciplines. In the development of service research we have discerned three paradigms (for a brief article on the paradigms, see Gummesson, 2012).
Editoriale The 2013 Naples Forum on Service
POLESE, Francesco
2013-01-01
Abstract
The Naples Forum on Service took place for the third time last June 2013 on the island of Ischia, Italy, a charming venue with hot springs and spas, gathering about 150 participants from 25 countries. Despite the attracting environment, the island beauty was far away from participants priorities, since the interactive format of the Forum once again confirmed vivid research discussion and informal debates trying to trace future avenues for service research and marketing (look for updates on www.naplesforumonservice.it). The Naples Forum on Service is strongly focused on radical research advances, looking for a revival of our disciplines. In the development of service research we have discerned three paradigms (for a brief article on the paradigms, see Gummesson, 2012).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
