How are decision systems changing? The contribution of social media to the managemen of decisional liquefaction

The liquidity of data, information and knowledge is influencing the relationships among social and economic actors through the definition of a new socio-technical configuration in which new rules influence individual behaviours and different standards determine the success of every type of actions and decisions. In this new contest, decisionmakers should understand that traditional hierarchical approaches are no longer able to face the challenges imposed by an emerging relational configuration in which decisions cannot be imposed but emerge from the interactions among actors. Aiming at supporting the definition of more affordable models of decision, the study proposes a reading key for the ongoing evolution and proposes some reflections useful for the emersion of a conceptual framework more fitting with the emerging scenario. The proposed reflections aim at supporting decision-makers in the identification of key variables likely to assure competitive advantages in the emerging social configurations.