The scope of the research regards connection between nation branding and Millennials in wine marketing. This focus seems very relevant for wineries, considering that Millennials are also nowadays wine consumers, but most of all, they will become the great part of consumers in few years.
Influence of country-of-origin reputation in wine preferences of millennials: a comparative experiment between France and Italy
FESTA, GIUSEPPE;CUOMO, Maria Teresa;METALLO, Gerardino;
2017-01-01
Abstract
The scope of the research regards connection between nation branding and Millennials in wine marketing. This focus seems very relevant for wineries, considering that Millennials are also nowadays wine consumers, but most of all, they will become the great part of consumers in few years.File in questo prodotto:
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