The gradual penetration of new transport modes and/or new technologies (advanced information systems, automotive technologies, etc.) requires effective theoretical paradigms able to interpret and model transportation system users’ propensity to purchase and use them. Along with the traditional approaches mainly based on random utility theory, it is a common opinion that numerous nonquantitative variables (such as psychological factors, attitudes, perceptions, etc.) may affect users’ behaviors. Different traditional approaches and more advanced ones (e.g. hybrid choice model (HCM) with latent variables, theory of planned behaviour, regret theory, prospect theory, etc.) may be identified and properly applied in the literature. In particular, the chapter will focus on the hybrid choice modeling with latent variables, aiming to incorporate users’ perceptions, attitudes and concerns in order to model the user’s propensity to use and the willingness to buy a new technology. The methodology overview and the results of the application at real data are discussed.

Approaches for Modelling User’s Acceptance of Innovative Transportation Technologies and Systems

Roberta Di pace;Stefano de Luca;Facundo Storani
2019-01-01

Abstract

The gradual penetration of new transport modes and/or new technologies (advanced information systems, automotive technologies, etc.) requires effective theoretical paradigms able to interpret and model transportation system users’ propensity to purchase and use them. Along with the traditional approaches mainly based on random utility theory, it is a common opinion that numerous nonquantitative variables (such as psychological factors, attitudes, perceptions, etc.) may affect users’ behaviors. Different traditional approaches and more advanced ones (e.g. hybrid choice model (HCM) with latent variables, theory of planned behaviour, regret theory, prospect theory, etc.) may be identified and properly applied in the literature. In particular, the chapter will focus on the hybrid choice modeling with latent variables, aiming to incorporate users’ perceptions, attitudes and concerns in order to model the user’s propensity to use and the willingness to buy a new technology. The methodology overview and the results of the application at real data are discussed.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4724653
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact