D'ARCO, MARIO

D'ARCO, MARIO  

Dipartimento di Scienze Aziendali - Management & Innovation Systems/DISA-MIS  

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Titolo Data di pubblicazione Autore(i) File
Big data management: The case of Mulino Bianco’s engagement platform for value co-creation 1-gen-2018 Troisi, Orlando; D'Arco, Mario; Loia, Francesca; Maione, Gennaro
BUILDING TOURISM DESTINATION BRAND FROM THE RELATIONAL VIEW PERSPECTIVE: THE ITALIAN PROJECT “RETE DESTINAZIONE SUD” Enlightening Tourism. A Pathmaking Journal, Vol 8, No 1 (2018), pp. 1-25 1-gen-2018 Pellicano, Marco; Marino, Vittoria; Montera, Raffaella; D'Arco, Mario; Amoroso, Raffaele
“Can you tell me about the future?” A narrative of the goal-setting process in family business. 1-gen-2017 DELLA PIANA, Bice; Alessandra, Vecchi; Marino, Vittoria; D'Arco, Mario
Developing sustainable smart territories by adopting a relational logic view 1-gen-2018 Capolupo, Nicola; D'Arco, Mario; Marino, Vittoria; Pellicano, Marco
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework 1-gen-2019 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Resciniti, Riccardo
Exploring travellers’ customer journey: The relevance of Zero Moment of Truth 1-gen-2020 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
How do Family Firms Grow? The Strategic Goals of Innovation and Internationalization 1-gen-2019 Della Piana, Bice; Vecchi, Alessandra; Marino, Vittoria; D'Arco, Mario
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China 1-gen-2019 D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Is Marketing a “bad word”? Insights from social media users’ perceptions 1-gen-2018 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park 1-gen-2020 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Maggiore, Giulio
It’s all about marketing! Exploring the social perception in the Italian context 1-gen-2020 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Managing Online Anti-branding Consumer Behaviours: A Multiple Case Study Analysis in the Italian Landscape 1-gen-2018 D'Arco, Mario; Marino, Vittoria
Native ads effectiveness throughout the customer journey: An explorative research 1-gen-2019 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
TRAVEL CONSUMER JOURNEY IN THE DIGITAL ERA: THE ROLE OF ENGAGEMENT FOCI 1-gen-2018 Marino, Vittoria; D'Arco, Mario