RESCINITI, RICCARDO
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Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework
2019-01-01 D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Resciniti, Riccardo
Exploring travellers’ customer journey: The relevance of Zero Moment of Truth
2020-01-01 D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China
2019-01-01 D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo
Is Marketing a “bad word”? Insights from social media users’ perceptions
2018-01-01 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
It’s all about marketing! Exploring the social perception in the Italian context
2020-01-01 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Native ads effectiveness throughout the customer journey: An explorative research
2019-01-01 Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo
Titolo | Data di pubblicazione | Autore(i) | File |
---|---|---|---|
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework | 1-gen-2019 | D'Arco, Mario; Lo Presti, Letizia; Marino, Vittoria; Resciniti, Riccardo | |
Exploring travellers’ customer journey: The relevance of Zero Moment of Truth | 1-gen-2020 | D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo | |
How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China | 1-gen-2019 | D’Arco, Mario; Marino, Vittoria; Resciniti, Riccardo | |
Is Marketing a “bad word”? Insights from social media users’ perceptions | 1-gen-2018 | Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo | |
It’s all about marketing! Exploring the social perception in the Italian context | 1-gen-2020 | Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo | |
Native ads effectiveness throughout the customer journey: An explorative research | 1-gen-2019 | Marino, Vittoria; D'Arco, Mario; Resciniti, Riccardo |