SAMMARTINO, FRANCESCA
SAMMARTINO, FRANCESCA
Dipartimento di Scienze Economiche e Statistiche/DISES
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From Loss to Gain: Rethinking Value Co-Destruction in Strategic Communication. Insights From the Banking Sector
2025 Sammartino, Francesca; Sardanelli, Domenico; Conte, Francesca; Della Volpe, Maddalena; Siano, Alfonso
Testing controversial advertising effects on brand associations: first insights from an affective priming pilot experiment
2024 Sammartino, Francesca; Conte, Francesca; Siano, Alfonso
The Role of Greenfluencers’ Communication in Overcoming Consumers’ Barriers to Circular Economy: An Explorative Study on @Eco.narratrice
2025 Conte, Francesca; Sammartino, Francesca; Bertolini, Alessandra; Siano, Alfonso; D’Onza, Irene
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| From Loss to Gain: Rethinking Value Co-Destruction in Strategic Communication. Insights From the Banking Sector | 1-gen-2025 | Sammartino, Francesca; Sardanelli, Domenico; Conte, Francesca; Della Volpe, Maddalena; Siano, Alfonso | |
| Testing controversial advertising effects on brand associations: first insights from an affective priming pilot experiment | 1-gen-2024 | Sammartino, Francesca; Conte, Francesca; Siano, Alfonso | |
| The Role of Greenfluencers’ Communication in Overcoming Consumers’ Barriers to Circular Economy: An Explorative Study on @Eco.narratrice | 1-gen-2025 | Conte, Francesca; Sammartino, Francesca; Bertolini, Alessandra; Siano, Alfonso; D’Onza, Irene |