SAMMARTINO, FRANCESCA
SAMMARTINO, FRANCESCA
Dipartimento di Scienze Economiche e Statistiche/DISES
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Empowering Consumers in Participatory Pricing: a Comparative Analysis of Pay-What-You-Want and “Choose a Price” Models and Their Impact on Consumers’ Willingness to Co-Create Value
2025 Sammartino, Francesca; Siano, Alfonso; Vollero, Agostino; Ferrara, Alessandra
From Loss to Gain: Rethinking Value Co-Destruction in Strategic Communication. Insights From the Banking Sector
2025 Sammartino, Francesca; Sardanelli, Domenico; Conte, Francesca; Della Volpe, Maddalena; Siano, Alfonso
Testing controversial advertising effects on brand associations: first insights from an affective priming pilot experiment
2024 Sammartino, Francesca; Conte, Francesca; Siano, Alfonso
The Role of Greenfluencers’ Communication in Overcoming Consumers’ Barriers to Circular Economy: An Explorative Study on @Eco.narratrice
2025 Conte, Francesca; Sammartino, Francesca; Bertolini, Alessandra; Siano, Alfonso; D’Onza, Irene
Virtue or Virality? A Conceptual Exploration of Emerging Brand Rot vs. Conscientious Brand
2025 Siano, Alfonso; Sammartino, Francesca; Bertolini, Alessandra; Vollero, Agostino; Conte, Francesca