Sfoglia per Autore
IngredientBrandingStrategy in manufacturing sector: enhancing the valueproposition
2014-01-01 Siano, Alfonso; Piciocchi, Paolo; Bassano, Clara; Palazzo, Maria; Siglioccolo, Mario; DE LUCA, Danilo
An interdisciplinary approach to Italian museums reputation development: Boehm’s spiral revisited for FIBAC’s project
2014-01-01 Siglioccolo, Mario; Siano, Alfonso; Gaeta, Matteo; Gaeta, Angelo
The relationships between cultural institutions and companies: from donations to strategic partnerships
2014-01-01 Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; Conte, Francesca
Museum communication: towards a framework for resource-holder relations management
2014-01-01 Siano, Alfonso; Siglioccolo, Mario; Tuccillo, Carmela; Conte, Francesca
Exploring companies’ support in heritage exploitation: which role may companies play?
2015-01-01 Siglioccolo, Mario; Siano, Alfonso; Baxter, Ian; Conte, Francesca
Corporate Communication Management. Accrescere la reputazione per attrarre risorse
2015-01-01 Siano, Alfonso; Vollero, Agostino; Siglioccolo, Mario
Understanding residents’ engagement in the promotion of a heritage site. Preliminary results from a survey on Amalfi Coast
2015-01-01 Vollero, Agostino; Conte, Francesca; Siglioccolo, Mario; Siano, Alfonso
Exploring services provided by top Italian museums websites: What are they used for?
2016-01-01 Siglioccolo, Mario; Perano, Mirko; Siano, Alfonso; Pellicano, Marco; Baxter, Ian
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