Sfoglia per Autore
Branding: Ethic, sustainability, and Inclusion
2019-01-01 Palazzo, Maria; Siano, Alfonso
Introduction to Contemporary Issues in Branding
2019-01-01 Pantea, Foroudi; Palazzo, Maria
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies
2019-01-01 Palazzo, Maria; Vollero, Agostino; Foroudi, Pantea; Siano, Alfonso
Integrated marketing communication in B2B2C area
2020-01-01 Nankali, Alireza; Palazzo, Maria; Jalali, Mohammad; Foroudi, Pantea; Seyyed Amiri, Nader; Ebrahimbay Salami, Gholamheidar
Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing
2020-01-01 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
Industrial branding: communicating in business to business sector
2020-01-01 Rodriguez, Nuria; Palazzo, Maria
Introduction to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing
2020-01-01 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
Conclusion to ‘Beyond multi-channel marketing: Critical Issues in Dual Marketing
2020-01-01 Palazzo, Maria; Foroudi, Pantea; Siano, Alfonso
The Role of Igers inthe Territorial Dynamics of Sustainable Tourism-oriented Destinations
2020-01-01 Vitale, Pierluigi; Palazzo, Maria; Vollero, Agostino; Siano, Alfonso; Foroudi, Pantea
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape
2020-01-01 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Foroudi, Pantea
Developing Corporate Communications in Italian firms: An Exploratory Study
2020-01-01 Palazzo, Maria; Faroudi, Pantea; Kitchen, Philip James; Siano, Alfonso
Business areas that can benefit of dual marketing practices.Presentation of case studies
2020-01-01 Palazzo, Maria; Ferri, Antonella
Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?
2020-01-01 Vollero, A.; Siano, A.; Palazzo, M.; Amabile, S.
How to boost place branding leveraging on community relations. An exploration of banking sector in Ghana
2020-01-01 Palazzo, Maria; Deigh, Linda; Pantea, Faroudi; Siano, Alfonso
From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector
2020-01-01 Palazzo, M.; Vollero, A.; Siano, A.
Mobile Banking: An Innovative Solution for Increasing Financial Inclusion in Sub-Saharan African Countries: Evidence from Nigeria
2020-01-01 Siano, Alfonso; Raimi, Lukman; Palazzo, Maria; Clementina Panait, Mirela
The evaluation of the impact of innovation management capability to organisational performance
2020-01-01 Z. D., Javad Izadi; Ziyadin, Sayabek; Palazzo, Maria; Sidhu, Mendip
MIXED-METHODS RESEARCH. Why and how to use it
2021-01-01 Foroudi, Pantea; Palazzo, Maria; Stone, Merlin
CSR of foreign banks from Central and Eastern Europe – an international comparison
2021-01-01 Panait, M.; Voica, C.; Palazzo, M.; Siano, A.
Teaching Corporate Social Responsibility and Business Ethics at Economic Programs
2021-01-01 Gigauri, I.; Panait, M.; Palazzo, M.
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