Sfoglia per Autore
Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication
2015-01-01 Siano, Alfonso; Palazzo, Maria
Cultural Perspectiveson Advertising Perceptions and Brand Trustworthiness
2015-01-01 Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; Siano, Alfonso
Sharing economy e valorizzazione del patrimonio culturale: il caso Made in Cloister
2015-01-01 Conte, Francesca; Siano, Alfonso; Palazzo, Maria; DE LUCA, Danilo; Amabile, Sara
Conceptualizing content marketing: a delphi approach
2015-01-01 Vollero, Agostino; Palazzo, Maria
Avoiding the greenwashing trap: between CSR communication and stakeholder engagement
2016-01-01 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Elving, Wim J. L.
Corporate social responsibility: engaging the community
2016-01-01 Deigh, Linda; Farquhar, Jillian; Palazzo, Maria; Siano, Alfonso
The impact of “social mediascape” on brand communication: CSR risks in tweetjacking
2016-01-01 Vollero, Agostino; Palazzo, Maria; Balmer, John; Siano, Alfonso
Identifying new segments from a global branding perspective: a three-country study
2016-01-01 Palazzo, Maria; Vollero, Agostino; Siano, Alfonso
Rethinking Bernstein communication wheel: A re-visitation of a communication tool
2017-01-01 Siano, Alfonso; Palazzo, Maria; Foroudi, Pantea; Vollero, Agostino
IMC and place tourism: toward a conceptual model
2017-01-01 Palazzo, Maria; Vollero, Agostino; Kitchen, Philip James; Siano, Alfonso
Communicating CSR for legitimacy: a comparison between service and product companies.
2017-01-01 Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; Sardanelli, Domenico
Web analytics: livelli e metriche per il marketing e la comunicazione
2018-01-01 Confetto, M. G.; Palazzo, M.
Managing CSR communication: A study of legitimacy-seeking strategies adopted by service and product companies
2018-01-01 Vollero, A.; Palazzo, M.; Siano, A.; Sardanelli, D
Following footprints of strategic corporate social responsibility: the effect of digital transformations
2018-01-01 Palazzo, Maria; Vollero, Agostino; Siano, Alfonso; Foroudi, Pantea
The Role of Physical Metaphors for Decision-Making in Integrated Corporate Communication
2018-01-01 Siano, Alfonso; Vollero, Agostino; DELLA VOLPE, Maddalena; Confetto, Maria Giovanna; Foroudi, Pantea; Palazzo, Maria
La comunicazione per la sostenibilità in ambiente digitale
2018-01-01 Conte, F.; Amabile, S.; Confetto, M. G.; Della Volpe, M.; Palazzo, M.; Piciocchi, P.; Vollero, A.
Dual marketing communications: Enriching channel value network with a multi-channel strategic communication
2018-01-01 Antonella Ferri, Maria; Palazzo, Maria
An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies
2018-01-01 Ferri, Antonella; Palazzo, Maria
Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies
2019-01-01 Palazzo, Maria; Vollero, Agostino; Foroudi, Pantea; Siano, Alfonso
Contemporary Issues in Branding
2019-01-01 Foroudi, Pantea; Palazzo, Maria
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