Sfoglia per Autore
Creating value with country-specific consumer attitudes: an explorative study on students’ perceptions of top-of-mind brands in two European Countries
2011-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria
Nationalism and familiarity in consumer attitudes to top-of-mind corporate brands: a comparison between Italian and Spanish students
2011-01-01 Siano, Alfonso; Lucia, Porcu; Palazzo, Maria; Vollero, Agostino; NURIA RODRÍGUEZ, Priego
Tetra Pak Italy’s Ingredient Branding: an exploratory case of strategic communication
2011-01-01 Siano, Alfonso; Palazzo, Maria; Confetto, Maria Giovanna; Jillian, Farquhar
Exploring the role of online consumer empowerment in reputation building: research questions and hypotheses
2011-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria
Consumer attitudes towards global and local brands: a comparative study
2012-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Addeo, Felice
The role of corporate community relations for a strategic approach to CSR communication. Some insights from two case studies.
2013-01-01 Linda, Deigh; Palazzo, Maria; Siano, Alfonso; Vollero, Agostino
Corporate Community Relations: A sub-Saharan bank Perspective
2013-01-01 Linda, Deigh; Palazzo, Maria; Siano, Alfonso
Advertising and Brand Trust: Perspectives From the UK and Italy
2013-01-01 Annie, Danbury; Palazzo, Maria; Kathleen Mortimer, Mortimer; Siano, Alfonso
ESPAÑA E ITALIA: TAN CERCA Y TAN LEJOS. ESTUDIO EXPLORATORIO DE LOS EFECTOS DEL PAÍS DE ORIGEN EN LAS ACTITUDES HACIA LAS MARCAS TOP OF MIND EN EL CONTEXTO ESPANOL E ITALIANO
2013-01-01 Porcu, Lucia; Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
A closer look to root causes of greenwashing. Some propositions about dimensions of CSR communication
2013-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Wim, Elving
Branding: a new beginning for financial services?
2013-01-01 Jillian, Farquhar; Siano, Alfonso; Palazzo, Maria
ALINEANDO LAS RELACIONES ENTRE LA EMPRESA Y LA SOCIEDAD MEDIANTE LA COMUNICACIÓN DE LAS ESTRATEGIAS DE RESPONSABILIDAD SOCIAL CORPORATIVA. UNA COMPARACIÓN ENTRE ENI E IBERDROLA EN LOS CONTEXTOS ITALIANO Y ESPAÑOL
2013-01-01 Nuria Rodríguez, Priego; Siano, Alfonso; Palazzo, Maria; Vollero, Agostino
Sustainability of strategic Corporate Social Responsability in Financial Sector of Developing Countries: a Ghana Perspective
2013-01-01 Deigh, Linda; Palazzo, Maria; Siano, Alfonso; Farquhar, Jillian
Principi e strumenti di management della comunicazione per la sostenibilità
2014-01-01 Siano, Alfonso; Piciocchi, Paolo; Vollero, Agostino; Siglioccolo, Mario; Palazzo, Maria
Applying Ingredient Branding Strategy to Improve Competitiveness in Service Systems
2014-01-01 Siano, Alfonso; DELLA VOLPE, Maddalena; Bassano, Clara; Palazzo, Maria; Romano, Gennaro
Examining the significance of content marketing. New approach in digital marketing or management fashion?
2014-01-01 Vollero, Agostino; Siano, Alfonso; Palazzo, Maria
IngredientBrandingStrategy in manufacturing sector: enhancing the valueproposition
2014-01-01 Siano, Alfonso; Piciocchi, Paolo; Bassano, Clara; Palazzo, Maria; Siglioccolo, Mario; DE LUCA, Danilo
Ingredient Brand Strategy in manufacturing sector: enhancing the value proposition
2014-01-01 Siano, A.; Piciocchi, P.; Bassano, C.; Palazzo, M.; Siglioccolo, M.; De Luca, D.
L’atteggiamento dei consumatori nei confronti dei global brand: uno studio esplorativo in tre paesi europei
2014-01-01 Siano, Alfonso; Vollero, Agostino; Palazzo, Maria; Addeo, Felice
Cultural Perspectiveson Advertising Perceptions and Brand Trustworthiness
2015-01-01 Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; Siano, Alfonso
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile