TORTORA, DEBORA
TORTORA, DEBORA
Dipartimento di Scienze Economiche e Statistiche/DISES
A MULTISTAKEHOLDER APPROACH FOR MEASURING CORPORATEREPUTATION. A CASE STUDY SURVEY OF ITALIAN LOCAL SMEs
2012-01-01 Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis
2017-01-01 Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino
ANALISI E STUDIO DELL’IDENTITÀ EFFETTIVA E DELL’IDENTITÀ VISIVA D’IMPRESA PER UNA CORRETTA DEFINIZIONE DEL LOGO: IL CASO DI UN CONSORZIO DI ALLEVATORI DI BOVINI DELLA CAMPANIA
2003-01-01 Tortora, Debora; Mainolfi, Giada
Approccio metodologico e nozioni introduttive
2016-01-01 Cuomo, Maria Teresa; Tortora, Debora
Augmented in-Store Experience: a preliminary study
2014-01-01 Cuomo, Maria Teresa; Tortora, Debora; Metallo, Gerardino
AUGMENTED REALITY AND SHOPPING EXPERIENCE: IMPACTS ON CONSUMER BEHAVIOR
2015-01-01 Cuomo, Maria Teresa; Ciasullo, MARIA VINCENZA; Tortora, Debora; Metallo, Gerardino
Augmented Reality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015
2016-01-01 Cuomo, Maria Teresa; Ceruti, Francesca; Festa, Giuseppe; Metallo, Gerardino; Tortora, Debora
Building Brand Equity: The Genetic Coding of Mediterranean Brands
2009-01-01 Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora; Testa, Mario; Philip, Kitchen
Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption
2019-01-01 Cuomo, M. T.; Foroudi, P.; Tortora, D.; Hussain, S.; Melewar, T. C.
Comunicazione multiculturale e comportamento d'acquisto dei migranti tra integrazione e identità
2006-01-01 Cuomo, Maria Teresa; Tortora, Debora
Consumers Augmented Experience and Digital Engagement Tools: Some Evidences
2015-01-01 Cuomo, Maria Teresa; Metallo, Gerardino; Scannapieco, Valentina; Tortora, Debora
Corporate Reputation Management. Analisi e modelli di misurazione
2012-01-01 Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora
Corporate Reputation Management. Analisi e modelli di misurazione - II edizione
2014-01-01 Cuomo, Maria Teresa; Metallo, Gerardino; Tortora, Debora
Digital transformation and tourist experience co-design: big social data for planning cultural tour
2020-01-01 Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino; Foroudi, Pantea
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
2020-01-01 Cuomo, Maria Teresa; Tortora, Debora; Foroudi, Pantea; Giordano, Alex; Festa, Giuseppe; Metallo, Gerardino
Effects of corporate ethical practices on financial performance in the Italian banking services listed companies.
2016-01-01 Cuomo, Maria Teresa; Tortora, Debora; Mazzucchelli, A.; Festa, Giuseppe; Di Gregorio, A.; Metallo, Gerardino
Enablers for End-User Entrepreneurship: An investigation on Italian Food Bloggers
2017-01-01 Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, A.; Metallo, Gerardino
Experience Communication, Virtual Community and Value Creation in Online Business
2005-01-01 Marino, Vittoria; Mainolfi, G; Tortora, Debora; Zoccoli, P.
EXPERIENCE MARKETING E CREAZIONE DI VALORE. RELAZIONI E INTERAZIONI TRA CONSUMATORE, OFFERTA E CONTESTO
2007-01-01 Tortora, Debora
Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers
2016-01-01 Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; Giordano, Alex; Metallo, Gerardino