Purpose: Today Service Economy allows to the development of new value processes inside firms. Perspective changes recently have led to a models evolution in terms of value creation and service provision. Then we want to investigate the influence of this changes in real business activities, in order to show the (eventual) link existing between new service, network theories and current business world. Design/methodology/approach: The methodology used for this contribution is a field study, in order to analyze the industrial databases and specific internal information grouped in a set period in Zara , a multinational enterprise successfully operating in fashion sector. Implications and Practical inferences: Investigating best practices deriving from Zara, we could deepen business processes management for successful retail, in the attempt to highlight service solutions and best performances in fashion world and in nowadays service economy. Findings: Paper final goals can be summarized in the attempt to identify foundational service leverage solutions and logics involved in best case studies, referring to new firms governance and strategies, also for internationalization, and to a new concept of Service Value Chain. Originality/value: Following the international literature movement focusing on service dominant logic, our contribution refers to nourish new paradigm trends and to favour the representation of a confident case for their main foundational premises. Keywords: Service Value Networks, Service Economy, Retailing, Service Value Chain, Service Dominant Logic. Type of paper: Case Study

An Efficient Value Chain, or a Service Value Network? Best Practices Deriving From Zara

POLESE, Francesco;SARNO, SANDRA;Luca Carrubbo
2009

Abstract

Purpose: Today Service Economy allows to the development of new value processes inside firms. Perspective changes recently have led to a models evolution in terms of value creation and service provision. Then we want to investigate the influence of this changes in real business activities, in order to show the (eventual) link existing between new service, network theories and current business world. Design/methodology/approach: The methodology used for this contribution is a field study, in order to analyze the industrial databases and specific internal information grouped in a set period in Zara , a multinational enterprise successfully operating in fashion sector. Implications and Practical inferences: Investigating best practices deriving from Zara, we could deepen business processes management for successful retail, in the attempt to highlight service solutions and best performances in fashion world and in nowadays service economy. Findings: Paper final goals can be summarized in the attempt to identify foundational service leverage solutions and logics involved in best case studies, referring to new firms governance and strategies, also for internationalization, and to a new concept of Service Value Chain. Originality/value: Following the international literature movement focusing on service dominant logic, our contribution refers to nourish new paradigm trends and to favour the representation of a confident case for their main foundational premises. Keywords: Service Value Networks, Service Economy, Retailing, Service Value Chain, Service Dominant Logic. Type of paper: Case Study
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11386/3107595
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