The Impact of Internet and Globalization Process on Value Creation: an Integrated Perspective

Driven by factors like globalization, internet introduction, increased competition and declining customer loyalty the firms are facing a structural transformation. This paper represents a analysis of that aspects of globalization and internet that affects the process of value creation. This is done through the examination of two different model relative to considered concepts and trough a proposition of a dynamic integration of the same ones within the context of Mediterranean competition. The aim of this paper is to highlight the ties between internet, globalization and value creation, through the analysis of how this relations concretize itself in the dissimilar business area. A profile of South Mediterranean Country innovative competencies is developed through the “Italmed” case study. The paper argues that matching globalization and internet in a unique model, with the aim to explain the main theories or arguments of this dimensions and to map them with inter-relational perspective, characterizes the level of competitiveness and represent the basic premises of value creation.