This paper looks at the changing nature and the relationship of trust and Service Level Agreements (SLA) in emerging business environments based on Grid technologies. This paper presents a new approach for managing SLA contracts in new highly dynamic scenarios tackled in BEinGRID’s business experiment on virtual hosting environments (VHE) applied to online gaming. A new negotiation mechanism based on the advertisement/discovery of business services is presented. Finally, as case of study we present the application of our work to a concrete business scenario related to the on-line game application provision, offering as well an overview of the main business benefits assessed during the evaluation of the components.
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