Competitività e governance nel settore turistico: il caso della costiera amalfitana

Purpose. The success of tourist destinations is influenced by the structural aspect of the territory and its factors of attractiveness/competitiveness (Porter, 1998; Enright, Newton, 2004). The purpose of this paper is to study the factors of territorial competitiveness perceived by hotel managers and to analyze their propensity to develop collaborative relationships with other actors. The analysis is developed from the perspective attribute based (Enright, Newton, 2004; Crouch, Ritchie, 1999). Methodology. The study focuses on the hotels administering close-ended questions. Scope of the survey is the perception of the factors of regional competitiveness and the willingness to develop collaborative relationships with other tourism system actors. Descriptive statistics were used in order to analyze selected variables. Findings. The findings offer evidence of the factors of regional competitiveness as perceived by hotel managers. Some significant suggestions on the perception of the system of territorial governance are underlined. The paper finds in some cases readiness to cooperate with other actors. Limitations. The survey was conducted over a single territory: so no comparisons is possible between destinations. At the moment research is still ongoing and the questionnaire is being administered to a further sample of firms belonging to a different territory. Implications. The work provides guidance to policy makers to set a local policy to revitalize the area through a process of shared governance Originality/value. The paper presents the first results of a research in progress which are confirmed some interpretative models already present in the literature