The 2013 Naples Forum on Service. Service-Dominant Logic, Network & Systems Theory and Service Science

The Naples Forum on Service is here for the third time. The first two on Capri (in 2009 and 2011), each had 150 participants from 25 countries representing 5 continents. This was more than we had expected and as many as we could manage and still keep a close and intimate atmosphere. For the 2013 Forum we change to the neighboring island of Ischia, a charming venue with hot springs and spas. When the ideas of the Naples Forum started to brew we thought of an interactive conference focused on the future of service and marketing, a conference that should make a difference and contribute to a revival of our disciplines. Service research and System Thinking got under way 40 years ago and it is only now that we are beginning to sense the full picture of our economies as complex networks of service systems with a mission to enhance value for consumers, citizens, businesses and society as a whole.