Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this contribution is to highlight the need for a general frame of reference for management and marketing and to explain why a systems approach is needed to understand business and market dynamics, and why the VSA may represent a good integrator of management and marketing theories and practices.

An Introduction to the Viable Systems Approach and its Contribution to Marketing

BARILE, Sergio;POLESE, Francesco
;
SAVIANO, MariaLuisa
2013

Abstract

Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this contribution is to highlight the need for a general frame of reference for management and marketing and to explain why a systems approach is needed to understand business and market dynamics, and why the VSA may represent a good integrator of management and marketing theories and practices.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4071853
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