Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this contribution is to highlight the need for a general frame of reference for management and marketing and to explain why a systems approach is needed to understand business and market dynamics, and why the VSA may represent a good integrator of management and marketing theories and practices.

An Introduction to the Viable Systems Approach and its Contribution to Marketing

BARILE, Sergio;POLESE, Francesco
;
SAVIANO, MariaLuisa
2013-01-01

Abstract

Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this contribution is to highlight the need for a general frame of reference for management and marketing and to explain why a systems approach is needed to understand business and market dynamics, and why the VSA may represent a good integrator of management and marketing theories and practices.
2013
9788854860827
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4071853
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact