In the current economic recession, the territorial competition has contributed to the birth of a creative tourism, a new kind of tourism characterized by an active participation and an involvement of the users, in compliance to the local communities and the principles of sustainability. This phenomenon has induced some international level researchers to pay their scientific interest to the understanding of the main features (remember e.g. Greg Richards’ line of research) and some geographical realities to put in place several initiatives to meet users’ motivations. This contribution is based on the above premises. It aims to outline the main action courses for the development of a creative tourism on the basis of an integrated evaluation of the economic and territorial advantages and disadvantages, made by the support of an analysis of local and foreign selected best practices: co-creation of authenticity, increasing of skills, protection of local cultures and a systematic approach are the challenges to face to make tourism represent a new strategic lever for the development of creative territories.
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