The Internet of Things and value co-creation in a Service Dominant logic perspective

The new capacities of pervasive and ubiquitous computing are defining new horizons for human creativity and connectivity. This is also because pervasive and ubiquitous computing is very often linked with other emerging technologies, such as the semantic Web, cloud computing, and affective computing. At the same time, there has been a rapid development in 3G and 4G networks as well as in the use of feature-rich smartphones. This means that everyone can be connected at anytime and anywhere. In the near future, the development of specific hardware as well as software will enable everyone to be in touch with everything and everywhere, thus closing the “circle of pervasiveness.” The Internet of the future promises to connect our mobile devices with everything (from the fridge in our homes to special sensors in our cars or even in our bodies), whenever and whereverwe are.