The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identification of co-creation real practices, while the second one concerns the progressive departure from S-D logic mindset on the part of previous researches. Based on McColl-Kennedy et al. (2012) contribution, a framework which pinpoints eight dimensions of value co-creation, each of them divided into sub-dimensions, is proposed and discussed. Key words: value co-creation, conceptual model, measurement

Customer value co-creation: a conceptual measurement model in a Service Dominant Logic perspective

TOMMASETTI, Aurelio;TROISI, ORLANDO;VESCI, Massimiliano
2015

Abstract

The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identification of co-creation real practices, while the second one concerns the progressive departure from S-D logic mindset on the part of previous researches. Based on McColl-Kennedy et al. (2012) contribution, a framework which pinpoints eight dimensions of value co-creation, each of them divided into sub-dimensions, is proposed and discussed. Key words: value co-creation, conceptual model, measurement
979-12-200-0486-2
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4650001
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