UniSa - IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishThe current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identification of co-creation real practices, while the second one concerns the progressive departure from S-D logic mindset on the part of previous researches. Based on McColl-Kennedy et al. (2012) contribution, a framework which pinpoints eight dimensions of value co-creation, each of them divided into sub-dimensions, is proposed and discussed. Key words: value co-creation, conceptual model, measurement
| Titolo: | Customer value co-creation: a conceptual measurement model in a Service Dominant Logic perspective | |
| Autori: | ||
| Data di pubblicazione: | 2015 | |
| Abstract: | The current study aims to develop a conceptual model for the measurement of value co-creation in line with S-D logic assumptions, in an effort to fill two gaps in literature, emerged from a brief review about the controversial issue of customer value co-creation operationalization. The first lack is connected to the inadequate classification of the construct, especially regarding the identification of co-creation real practices, while the second one concerns the progressive departure from S-D logic mindset on the part of previous researches. Based on McColl-Kennedy et al. (2012) contribution, a framework which pinpoints eight dimensions of value co-creation, each of them divided into sub-dimensions, is proposed and discussed. Key words: value co-creation, conceptual model, measurement | |
| Handle: | http://hdl.handle.net/11386/4650001 | |
| ISBN: | 979-12-200-0486-2 | |
| Appare nelle tipologie: | 4.1.2 Proceedings con ISBN |
File in questo prodotto:
Copyright © 2021