The purpose of the paper is to analyze the stakeholder engagement (Andriof and Waddock, 2002; Noland and Phillips,2010) according to service-science perspective (Sporher and Maglio, 2008; Vargo and Akaka, 2009; Barile and Polese, 2010), in order to underline the influence of ICT on service co-creation, especially within logistic industry. Service science combines organization and human understanding with business and technological ones, offering an important support in classification of online service systems and in evaluation of their impact on engagement and co-creation. An analysis of the Italian context has been conducted according to GILDANET case study, in order to understand the real influence of IT solutions in multimodal transport chains design and management (e.g. automotive industry, transport of perishables, empty Container Cycle etc.).
|Titolo:||Stakeholder Engagement and Co-Creation in Logistic Industry: The Emerging Influence of Service Science Perspective|
|Data di pubblicazione:||2014|
|Appare nelle tipologie:||4.1.2 Proceedings con ISBN|