Storytelling has evolved over the years: its ability to enchant, transform and persuade makes it a formidable mean, malleable and customizable, but not easy to use. The use of new technologies allowing it to reach a far greater level of effectiveness: the audience can join in the storytelling process, thus impacting positively on engagement and facilitating the development of long lasting relationships. Our contribution is a revisited digital storytelling approach to discovery cultural heritage and tourism. Some of the benefits which digital storytelling brings to the tourism industry are that it enriches tourist destinations and attractions, it preserves and explores local culture and it shows the authentic experience of cultural tourism. Furthermore, digital storytelling develops cross-cultural understanding. In particular, we have chosen to employ an ontological model in order to realize a dynamic digital storytelling system, able to collect and elaborate social information and contents about the users giving them a personalized story based on the place they are visiting. The theoretical framework and experimental results are presented and described.

An ontological digital storytelling to enrich tourist destinations and attractions with a mobile tailored story

CLARIZIA, FABIO;LEMMA, SAVERIO ROMANO;LOMBARDI, MARCO;PASCALE, FRANCESCO
2017-01-01

Abstract

Storytelling has evolved over the years: its ability to enchant, transform and persuade makes it a formidable mean, malleable and customizable, but not easy to use. The use of new technologies allowing it to reach a far greater level of effectiveness: the audience can join in the storytelling process, thus impacting positively on engagement and facilitating the development of long lasting relationships. Our contribution is a revisited digital storytelling approach to discovery cultural heritage and tourism. Some of the benefits which digital storytelling brings to the tourism industry are that it enriches tourist destinations and attractions, it preserves and explores local culture and it shows the authentic experience of cultural tourism. Furthermore, digital storytelling develops cross-cultural understanding. In particular, we have chosen to employ an ontological model in order to realize a dynamic digital storytelling system, able to collect and elaborate social information and contents about the users giving them a personalized story based on the place they are visiting. The theoretical framework and experimental results are presented and described.
2017
9783319571850
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4695552
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