Successful value co-creation exchanges – a VSA contribution

According to a growing research community there is the awareness that successful service exchanges are at the base of positive interactions among socio-economic actors. Within this community value co-creation is among the most emerging research focus of many scholars addressing service exchange; nevertheless the concept, indeed intriguing by itself, deserves attention in order to better understand its inner traits. Literature, in this sense, appears to treat value co-creation as a dogma, and more effort can be focused in declining its functioning mechanisms. With this scope this chapter deepens the structural and behavioural enablers of successful value co-creation exchanges, based upon wise resource integration among engaged actors. To reach this scope the manuscript introduces two relevant research streams represented by Service Dominant logic (S-D logic) and the Viable Systems Approach (VSA), both contributing to a better understanding of the investigated phenomenon.