The role of big data in value co-creation for the knowledge economy

For a long time, managerial and organizational studies have debated the topic of value co-creation, underlining the need to involve all actors in shared pathways to “collect and use” their information. In recent years, thanks to advancements in knowledge offered by information and communication technologies (ICTs) and computer science related to Big Data, new opportunities have emerged with reference to the “use” of information to improve the quality and effectiveness of organizational strategies. Reflecting on these opportunities, this paper aims to analyse the topic of Big Data in the light of service logic and systems thinking, underlining the implications for organizations’ strategies and survival. The principal aim is to define some essential key points for organizations interested in the “use” of Big Data, offering them the opportunity to improve the positive effects of efficient, effective and sustainable use of information and thus build value co-creation strategies in the emerging knowledge economy.