An intelligent and private method to profile social network users

In this paper, we propose an intelligent and private method to profile social network users. The scenario is constituted by the social network platform and an advertiser willing to expose its products to potentially interested users. The intelligence is in the use of text analysis services (like Wikify!) to extract knowledge from the social networks posts and get measure criteria to compare them, by using Rough Set Theory. The private layer guarantees that neither of the parties in the scenario can gain any advantage by knowing information (tastes, users topic adherence, etc...) of the other party.