In recent years, language has assumed a central role within the representa-tion of complex systems, triggering a greater interdisciplinarity among sepa-rate fields. New perspectives of analysis are stimulated: using computa-tional linguistic tools to evaluate the impact of language in specific con-texts and to understand how social and economic phenomena are devel-oped. Moving from the above, the main aim of this study is to apply lin-guistic development environment software, NooJ, to explore Italian univer-sities’ web communication. As well as organizational aspects, renewing universities purpose implies the ability to communicate effectively the strategic goals, defining the university’s role in the society and, meanwhile, aiming to engage several players.
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