With Giffoni Film Festival (GFF) at the pinnacle of its growth, founder Claudio Gubitosi is imagining how to cultivate the GFF brand to the benefit of the local community. His strategic vision for GFF as an opportunity to build a local cluster of startups will require a more active involvement from the GFF organization on the business side and possibly a new governance format for the festival. The future of GFF revolves around the new Multimedia Valley Campus where the European Community and Campania regional government has injected more than EUR 38 million for new facilities, with a vision to brand and expand GFF from a 10-day event to a regional node of a future innovation.

Giffoni Film Festival: How to Morph a Rural Area in an Innovation Cluster in the Digital Arts Production

ROBERTO PARENTE
;
2020

Abstract

With Giffoni Film Festival (GFF) at the pinnacle of its growth, founder Claudio Gubitosi is imagining how to cultivate the GFF brand to the benefit of the local community. His strategic vision for GFF as an opportunity to build a local cluster of startups will require a more active involvement from the GFF organization on the business side and possibly a new governance format for the festival. The future of GFF revolves around the new Multimedia Valley Campus where the European Community and Campania regional government has injected more than EUR 38 million for new facilities, with a vision to brand and expand GFF from a 10-day event to a regional node of a future innovation.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11386/4744261
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