Rovine industriali, ruderi moderni. Il riuso sostenibile dell’ex stabilimento Marzotto a Salerno

Rem Koolhaas in his Junkspace describes buildings and disused landscapes as the residue of modernity that uses the territory to its liking and throws it away, generating numerous architectural relics. Thus, was born the idea of modern ruin that, a difference from the classical one, does not refer to existential reflections on the transience of human life, but it raises motions of indignation and resignation alternating with attempts at demolition or re-use. The Marzotto-Sud textile factory in Salerno is one of the many remains that modernity has scattered on the Italian territory but, at the same time, it is one of the most significant experiences of the manufacturing sector in Campania. Made in January 1958 on the eastern section of the promenade of Salerno, with a typical plant of the manufactories of the time, has had great weight in the development economic territory until 1983 when it finally closed its doors by delivering the work to degradation and abandonment. The present contribution, starting from a deep historical-technological knowledge of the factory, intends to demonstrate how the potential and architectural values inherent in industrial constructions are still valid and capable of arousing new ideas, research and emotions. In this perspective fits the proposal of sustainable reuse of the factory as a place of production of regenerated wool, finalized to give back to the city an emblematic place re-launching, through the so-called "circular economy", the tradition of Salernitan textile production.