The eco-innovation can be defined as the creation of new products and services to increase value in the economic system but without damaging the environment (Fussler and James 1996). This definition evidences the two main concepts of the eco-innovation: from one hand, there is product or service novelty or innovation, from the another hand, the decrease in the negative impacts on the environment assumes a relevant combined role. This eco-innovation notion is confirmed in the relative literature (Bartlett 2013). The eco-innovation concept is also recalled as “sustainable innovation,” because the role of technological progress sustainability represents an important achievement in a context of finite natural resources. According to Pezzey (1997), innovation is defined sustainable when the innovative system leads to a consumption of the current generation similar to that of future generations, on the basis of availability in the resources (Aldieri and Vinci 2020).
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