A Contextual Approach for Coastal Tourism and Cultural Heritage Enhancing

In the panorama of Italian coastal tourism, there are many unique and unexplored places. These places, which suffer from the lack of government investment, present the need to be promoted through low consumption systems and widely used: distributed applications. The present work aims to develop innovative solutions to support citizens and tourists to offer advanced services, highly customizable, able to allow, through the use of new technologies, a more engaging, stimulating, and attractive use of information than the current forms. The developed system is based on graph-based formalisms such as Context Dimension Tree and Bayesian Networks, representing the context through its main components and react to it anticipating users’ needs. Through the development of a mobile app, it was analyzed a case study applied in the area of Amalfi Coast (in Italy). Finally, an experimental campaign was conducted with promising results.