This article analyses the investiture speech delivered by Isabel Díaz Ayuso on 17 June 2021 on the occasion of her second appointment as President of the Community of Madrid. After a brief description of her political career, useful for defining the context, and a brief description of the characteristics of the investiture speech, the theoretical and methodological bases on which the analysis is based will be explained. The aim of this study is to find out what discursive and persuasive strategies the President uses to construct her speech.

ESTRATEGIAS PERSUASIVAS EN EL SEGUNDO DISCURSO DE INVESTIDURA DE ISABEL DÍAZ AYUSO

Rosaria Minervini
2022

Abstract

This article analyses the investiture speech delivered by Isabel Díaz Ayuso on 17 June 2021 on the occasion of her second appointment as President of the Community of Madrid. After a brief description of her political career, useful for defining the context, and a brief description of the characteristics of the investiture speech, the theoretical and methodological bases on which the analysis is based will be explained. The aim of this study is to find out what discursive and persuasive strategies the President uses to construct her speech.
978-2-14-028222-5
978-88-9355-308-7
Cet article analyse le discours d’investiture prononcé par Isabel Díaz Ayuso le 17 juin 2021 à l’occasion de sa deuxième nomination à la présidence de la Communauté de Madrid. Après une brève description de sa carrière politique, utile pour définir le contexte, et une brève description des caractéristiques du discours d’investiture, les bases théoriques et méthodologiques sur lesquelles repose l’analyse seront exposées. L’objectif de cette étude est de découvrir quelles stratégies discursives et persuasives la Présidente utilise pour construire son discours.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11386/4800333
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