The Covid-19 outbreak and consequent lockdowns have altered consumer food shopping behavior. Against this backdrop, the present study explores the factors that influences online food delivery ordering during the pandemic emergency. A survey was conducted online from 20 July to 23 August, 2020, among the Italian population. A total of 1030 usable responses were included in the data analysis. Results of structural equation modeling highlighted that looking for comfort food has a significant direct effect on the individual’s actual use of food delivery apps (FDA) during Covid-19. Attitudes, perceived benefits, and emotion have an indirect positive impact on the individual’s actual use of FDA. Perceived ease of use of FDA was not significant.
Let Thy Food Be Thy Medicine: Exploring the Impact of Covid-19 Pandemic on the Online Food Delivery Industry
Smaldone F.
;Pellicano M.
2021-01-01
Abstract
The Covid-19 outbreak and consequent lockdowns have altered consumer food shopping behavior. Against this backdrop, the present study explores the factors that influences online food delivery ordering during the pandemic emergency. A survey was conducted online from 20 July to 23 August, 2020, among the Italian population. A total of 1030 usable responses were included in the data analysis. Results of structural equation modeling highlighted that looking for comfort food has a significant direct effect on the individual’s actual use of food delivery apps (FDA) during Covid-19. Attitudes, perceived benefits, and emotion have an indirect positive impact on the individual’s actual use of FDA. Perceived ease of use of FDA was not significant.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
