Reasoned transparency in AI systems as enabling factor of value co-creation

This conceptual paper aims to understand if the reasoned transparency in artificial intelligence (AI) systems can be considered a value co-creation enabler for patients suffering from neurodegenerative diseases. Starting from a literature review, the ‘theory synthesis’ has been used to draw up suggestions about AI impact on value co-creation in this field. AI systems are increasingly widespread to treat neurodegenerative diseases and reasoned transparency can allow value co-creation. However, value co-creation phenomena in healthcare depend on patients’ empowerment; in this case, the patients may be less active, so families or caregivers would be value co-creation agents. The service ecosystems (SES) perspective helps to understand how to engage them in value co-creation by improving their technology acceptance. Managers and scholars have to propose AI systems easy to use, ethical from the value co-creation agents’ perspective, and sustainable, as compatible with social values and able to promote social well-being. The paper analyzes the role of transparency in value co-creation focusing on agents’ AI acceptance degree.