The Italian National Recovery and Resilience Plan (PNRR), established by the Italian government after the COVID-19 pandemic, promotes a deep rethinking of healthcare services indicating the necessity to leverage telemedicine and teleassistance and, more in general, technological innovation. In this evolutionary context, little attention is devoted to how Italian pharmacies should technologically change although they are expected to play an ever more relevant role in the future market relationship with citizens/patients through the institution of the ‘services pharmacy’. On the basis of this premise, this study discusses how the physical, digital, and social dimensions of service may redefine the future systems configurations of pharmacies in Italy.
The Imposed Digital Innovation of ‘Service’ Pharmacy in Italy: Towards Phygital Market relationships?
Saviano M
;Perillo C;
2023-01-01
Abstract
The Italian National Recovery and Resilience Plan (PNRR), established by the Italian government after the COVID-19 pandemic, promotes a deep rethinking of healthcare services indicating the necessity to leverage telemedicine and teleassistance and, more in general, technological innovation. In this evolutionary context, little attention is devoted to how Italian pharmacies should technologically change although they are expected to play an ever more relevant role in the future market relationship with citizens/patients through the institution of the ‘services pharmacy’. On the basis of this premise, this study discusses how the physical, digital, and social dimensions of service may redefine the future systems configurations of pharmacies in Italy.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
