Il coinvolgimento emotivo sui social network. Il pubblico di Made in Sud

The growth of Web and social networks radically changed the trends about the fruition of media products. Therefore, it became essential for the entertainment industry to strategically monitor the audience on-line conversations. In this paper, we will present an experiment which has been carried out on Twitter user-generated contents about the Italian TV show Made in Sud. The analyses will be performed in two steps: the analysis of structured data, which will explore the users’ interactions through Network Analysis techniques, and the unstructured data analysis, which will access the semantic dimension of raw texts through electronic dictionaries and local grammars.