BEN-ESSERE: UNA PROSPETTIVA TURISTICA PER IL TERRITORIO PICENTINO

Since well-being is an increasingly widespread need, fusion with tourism represents an emerging area of interest. In fact, the contribution explores the changes in tourist motivations with an overview of theoretical approaches, and then carries out qualitative research that highlights which aspects nowadays influence travel choices. Subsequently, an experimental laboratory was created on the territory of the Picentini Mountains (internal area of the Campania Region) to understand whether it is possible to design a perspective of tourism development towards wellbeing for the area under study.