Sostenibilità, marketing e false informazioni: il fenomeno del greenwashing

The consolidation of the global model of sustainable development in one with the growing social sensitivity towards the centrality of environmental issues directs the market preferences of consumers to green-oriented products that respect, starting from the production chain, standards compliant with the new circular economy. As a result, companies, the main stakeholders of consumer choices, are interested in communicating the environmental impact indications of products placed on the market. The distorted use of the aforementioned claims (so-called greenwashing), purely aimed to a return of image and lacking an adequate connection with the business policies actually followed, raises delicate and urgent issues of consumer protection and distortion of competitive mechanisms.