La sponsorizzazione per il recupero del patrimonio storico-architettonico. Modelli valutativi e gestionali

The scarcity of resources for the preservation of the historical-architectural heritage generates the search for alternative sources to public funding. Therefore, cultural sponsorship is among these sources. This work aims to illustrate to potential sponsors to what extent it is appropriate to invest in the sector and to sponsee organizations how efficient the instrument of sponsorship is in finding the resources, financial or in kind, necessary for the design and execution of restoration and recovery of real estate with historical and cultural value. For this reason, the objectives of the research are the following: to propose a series of models that implement the use of sponsorship in order to facilitate the recovery of historical and architectural heritage, both public and private; to clarify to the financing companies the limits and convenience of the investment in sponsorship; to clarify and define to public Administrations criteria and reference parameters to maximize the public return in the application of the instrument. In summary, the ultimate aim is to provide tools for assessing the financial and economic sustainability of the sponsorship investment. Specifically, sponsorship can be defined as financially sustainable for the company if it is able to generate large profits that allow the self-financing of further investments in sponsorship. On the other hand, sponsorship is economically sustainable for the public body if it is able to attract the necessary financial resources while respecting cultural, social and environmental requirements. .. [edited by Author]