«Quien lo colgó lo sabe»: algunas reflexiones sobre literatura y redes sociales

This article examines the role played by social media in the perception, transmission, and teaching of literature within a context dominated by the smartphone. It begins with a recent debate on the use of electronic devices in the classroom to show that technology now constitutes an unavoidable living environment for students. In response to the proliferation of pseudo‑literary content and the ineffectiveness of transferring academic discourse directly to platforms such as Instagram or TikTok, the need to understand their internal logics and to intervene with philological rigor, creativity, and a sense of humor is defended. Drawing on the experience of the Literaturas en español project, it is argued that social media can function as cultural mediators capable of sparking curiosity, fostering reading sensitivity, and activating critical thinking, provided that their communicative specificities are acknowledged and traditional models of dissemination are not simply replicated. Ultimately, the article proposes a reflection on how to inhabit these spaces without naïveté or condescension, and on the role philology may assume within a digital ecosystem that, whether welcomed or not, already forms part of our cultural reality.