Prosocial Activities as a Tool for Organizational Well-Being

This chapter analyzes prosociality as a strategic lever for organizational well-being and as an evolutionary principle of sustainability in contemporary organizations. Drawing on contributions from social psychology, Organizational Citizenship Behavior, and Positive Organizational Scholarship, the text interprets prosocial activities not as simple individual altruistic behaviors, but as systemic dynamics capable of generating relational capital, trust, and collective resilience. Prosociality is examined in relation to psychological well-being, intrinsic motivation, stress regulation, and the construction of organizational identity, highlighting its role as a key resource in complex and highly uncertain contexts. The chapter also explores the cultural and leadership dimensions of prosociality, linking it to ethical, transformational, and servant leadership models, as well as to the ethics of care and theories of complexity. In conclusion, prosociality is proposed as a cultural and design paradigm capable of integrating performance and ethics, efficiency and humanity, contributing to the construction of sustainable, resilient organizations oriented toward shared well-being.