The link between semiotics and social representations theory (Duveen& Lloyd, 1999) provides the seeds for a theoretical framework that could explore social psychological phenomena with particular emphasis on the developmental dynamics of their changes. The consideration of the dynamic nature of the process of representation draws our attention to the situated nature of human experience in cultural and historical context, at the crossroads of personal and societal influences on human nature. The challenge this poses to social scientists is the development of a conceptual framework that can address both theoretical and empirical concerns that emanate from a focus on dynamicity. We believe that the study of semiotics may provide further methodological tools for understanding and studying social representations in the course of their production and evolution. This special issue aims at expanding the interconnection between semiotics and social representation theory by looking at three points of mutual cultivation. We propose three contributions in this special issue that articulate the issue of dynamicity as the meeting point between these two approaches. In particular, the reciprocal connection between the process of social representation and the process of personal presentation is examined in a contribution by Jaan Valsiner, with special regard to the empirical study of the development of social representations. In a second contribution, Alberto Rosa examines the methodological implications required in such an undertaking, with a focus on the interplay between the subjective and the intersubjective use of culturally situated sign-systems. Finally, Sergio Salvatore examines the semiotic nature of social representations in light of idiographic methods of research
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