Abstract. The aim of this paper is to analyse individual preferences in relation to different job characteristics. More specifically, this work focuses on the case of employees of cooperative credit banks (CCBs) in Campania and accounts for certain fundamental institutional features: CCBs are designed to pursue specific member interests rather than profit maximization, and most employees are both owners and consumers. The research is conducted by applying a conjoint analysis approach with stated preference data. Novel features of the analysis include the application of this approach to empirical research on worker incentives and the use of a mixed logit model. 1.
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