E-Cultural Value Co-Creation. A Proposed Model for the Heritage Management

Purpose Starting from an overview of current trends, the paper recognizes the concrete threat on misleading information contents that, instead of enriching, inhibit and weaken processes of e-cultural value co-creation. Thus, the paper proposes a model that allows validating the circle of information coming from different web sources. Methodology The paper starts with a theoretical-conceptual analysis about the potentialities that are offered by new technologies but, at the same time, it highlights concrete threats that they may cause in terms of value creation. Within a fuzzy logic context, a competence model is proposed for dealing with complexity in service systems management. Findings Findings highligth the possibility of: improving e-cultural value processes using UGCs; outlining a model for the information contents’ reliability; providing contributions to generate processes for e-cultural value co-creation. Practical implications The paper offers interesting suggestions to help heritage managers and policy makers to consider opportunities, risks, technical issues and consequent strategies that generate correct processes for e-cultural value co-creation.