The author analyzes the communication strategies in Agip and Eni during Enrico Mattei. In addition to advertising on press, radio and television, Eni producing many documentaries for the cinemas. The best filmmakers and intellectuals collaborate for various Eni’s advertising. In Italy the Sixties represent the era of great collaboration between the intellectuals and government and private industry, led by men like Mattei with excellent management and communication skills. In its advertising Eni presents to the world an image of a modern and competitive company in oil and gas.
|Titolo:||Cultura e oro nero. Strategie comunicative e intellettuali nell’Agip e nell’Eni di Enrico Mattei|
|Data di pubblicazione:||2015|
|Appare nelle tipologie:||1.1.2 Articolo su rivista con ISSN|