In current highly competitive markets, co-creation logics are gaining interest also in specific industry such logistics is. This paper analyses how the theoretical perspective of Service Dominant (SD) Logic contributes to make the traditional Supply Chains an innovative value co-creation networks. The study aims to better understand logistics value cocreation and how this phenomenon contributes to a supply chain network creation, development, and maintaining. A cross-disciplinary literature review on Logistics, Supply Chain Management (SCM), Service Science and SD Logic appliance to logistics has been conducted in order to integrate the existing knowledge on co- participation in a specific logistics context. The Procter and Gamble logistic organization case study is given to show how these processes can make logistics networks stronger and much more integrated than ever. This paper offers some interesting insight on co-creation influence on logistics networks development, management, and maintaining. However, the study is somewhat limited by the analysis of a single case study and by the limited number of researches addressed to the appliance of co-creation logic to logistics networks.

Understanding Value Co-Creation In A Logistics Network Through A SD Logic Perspective. The P&G Case Study

COSIMATO, SILVIA;TROISI, ORLANDO
2015-01-01

Abstract

In current highly competitive markets, co-creation logics are gaining interest also in specific industry such logistics is. This paper analyses how the theoretical perspective of Service Dominant (SD) Logic contributes to make the traditional Supply Chains an innovative value co-creation networks. The study aims to better understand logistics value cocreation and how this phenomenon contributes to a supply chain network creation, development, and maintaining. A cross-disciplinary literature review on Logistics, Supply Chain Management (SCM), Service Science and SD Logic appliance to logistics has been conducted in order to integrate the existing knowledge on co- participation in a specific logistics context. The Procter and Gamble logistic organization case study is given to show how these processes can make logistics networks stronger and much more integrated than ever. This paper offers some interesting insight on co-creation influence on logistics networks development, management, and maintaining. However, the study is somewhat limited by the analysis of a single case study and by the limited number of researches addressed to the appliance of co-creation logic to logistics networks.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11386/4680833
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