The problem is what the solution is that can satisfy the customers according to suggesting the old and the other solutions. The aim is to recognize the expected demand about the real choice of the customer with the proposal for a various architectural aspects (i.e. periscope tribunes or stable tribune, wide disposition or long disposition). The game court of team sport, part of Sport Centre of Arturo Collana, was closed after structural accident in 2006 and the local administration is now designing the rebuilding of it. For this reason, it has already allocated economical resource to study a partial reconstruction of it to reutilize optimally the actual structure. The result of this study concludes that it is not possible the partial reconstruction but it is useful the plenty reconstruction of game court. The local organization of CONI (Italian National Olympic Committee) designed a new project according to a specific parameter that follows the same characteristic of the old game court without searching the other engineer and architectural solutions. Thus the question is a mix of engine and architectural aspects, economical and functional elements of it. The customers for day, before the partial closure, were 3000 and after 2200. The survey carries out the data by using statistical model to correlate a demand of multi game sport relating to various hypothesis, already designed and everyone with a different solution. The sample is 100 customers that have submitted the questionnaire with the specific parameters about the architecture and engine. To apply the qualitative research method to the market research. The data show the association between demand of multisport and new architectonical hypothesis and the association between demand of single sport and old architectural structure. The percentage of multi sport demand is higher than the single sport and this orientation has to follow to design a new sport facilities. The new methodological approach suggests to satisfy the customer demand that shares the innovative hypothesis before realizing a project.

Pilot study on market research to rebuild sport facilities

RAIOLA, Gaetano
2010

Abstract

The problem is what the solution is that can satisfy the customers according to suggesting the old and the other solutions. The aim is to recognize the expected demand about the real choice of the customer with the proposal for a various architectural aspects (i.e. periscope tribunes or stable tribune, wide disposition or long disposition). The game court of team sport, part of Sport Centre of Arturo Collana, was closed after structural accident in 2006 and the local administration is now designing the rebuilding of it. For this reason, it has already allocated economical resource to study a partial reconstruction of it to reutilize optimally the actual structure. The result of this study concludes that it is not possible the partial reconstruction but it is useful the plenty reconstruction of game court. The local organization of CONI (Italian National Olympic Committee) designed a new project according to a specific parameter that follows the same characteristic of the old game court without searching the other engineer and architectural solutions. Thus the question is a mix of engine and architectural aspects, economical and functional elements of it. The customers for day, before the partial closure, were 3000 and after 2200. The survey carries out the data by using statistical model to correlate a demand of multi game sport relating to various hypothesis, already designed and everyone with a different solution. The sample is 100 customers that have submitted the questionnaire with the specific parameters about the architecture and engine. To apply the qualitative research method to the market research. The data show the association between demand of multisport and new architectonical hypothesis and the association between demand of single sport and old architectural structure. The percentage of multi sport demand is higher than the single sport and this orientation has to follow to design a new sport facilities. The new methodological approach suggests to satisfy the customer demand that shares the innovative hypothesis before realizing a project.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11386/4700639
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