Context-aware computing for improving the touristic experience: A pervasive app for the Amalfi coast

In the touristic field, the trip is defined as the set of goods and services used by the traveler; Is organized by a manufacturer (tour operator) who designs and builds a reference path consistent with customer demand. Designing an itinerary is, therefore, a complex task because many variables need to be considered. It should be emphasized that each route has to change depending on the user's characteristics and needs. In this paper, we introduce a Context Aware approach that can gather content and services in a context and present them according to user typology. The whole system is adaptive by being able to record context changes through the paradigm of the internet of things. A case study applied to the Amalfi Coast in Southern Italy was conducted as an experimental campaign.